The world’s first iPad-based, cloud-powered hospitality point-of-sale system

Product / Breadcrumb

In 2009, hospitality point-of-sales systems were dominated by a few major players with outdated technology and complicated sales and support networks.

Two Bulls recognized how vulnerable the industry and these companies were to disruption. We imagined a lot of different ways to improve the experience users were having—so many that eventually we decided to give it a shot. We partnered with experts in the field and moved quickly to develop a competing product. Breadcrumb was born.

We put together our own POS system from start to finish.

This effort required all of our capabilities, from strategy and delivery to creative and engineering. We raised seed capital for the venture. We researched competitors and learned all about how point-of-sale systems work. We sketched user flows and did testing to validate our assumptions. And then we designed and built the full experience.

Results

Eighteen months after its inception, Breadcrumb was acquired by Groupon. 💳

Breadcrumb quickly became a leader in the POS space and was acquired by Groupon in 2012. Breadcrumb changed the game being deployed in thousands of coffee shops, bars, and restaurants across North America over the past decade. Still today it lives on, under the name Upserve, using the same core user experience and design that we pioneered back in the day.