Product / Breadcrumb
Two Bulls recognized how vulnerable the industry and these few companies were to disruption. We imagined a lot of different ways to improve the experience users were having—so many that eventually we decided to give it a shot. We partnered with experts in the field and moved quickly to develop our own competing product. That’s the story of how Breadcrumb was born.
This effort required all of our capabilities, from strategy and delivery to creative and engineering. We networked like crazy to raise capital for the venture. We researched competitors and learned all about how point-of-sale systems work. We sketched user flows and did research to validate our assumptions. And then we designed the full experience and built it.
Breadcrumb quickly became a leader in the POS space and was acquired by Groupon in 2012. Breadcrumb changed the game being deployed in thousands of coffee shops, bars, and restaurants across North America over the past decade. Still today it lives on, under the name Upserve, using the same core user experience and design that we pioneered back in the day.