Augmented Reality — The Wiggles x WeYo

How we Wiggled our way into becoming App of the Day. Globally.

Problem

Most children’s media is designed for passive consumption with kids slumped on the couch in front of a screen.

Solution

Weyo wanted a way to take kids properties produced in a linear format and transform them into immersive and interactive experiences.

Challenge

It needed to be accessible and fun for kids. It also needed to offer a low cost, low friction process for kids content producers to deploy their assets onto the new platform.

01. Weyo had a dream.

02. Weyo went to two other vendors but couldn't make it work.

03. Weyo found Two Bulls.

05. Five weeks later, we were consulting with Apple for a launch.

04. Three weeks later, Weyo had a proof of concept.

06. Seven months after, we were live and featured App on the global App store.

Utilising Apple's newest AR Engine.

The Weyo engine designed and developed by Two Bulls is conceived around a flexible framework to suit a wide range of kids content. It provides immersive experiences at the leading edge of AR technologies using the iOS ARKit 2.0. These experiences are accessible, fun and magical for the family.

CMS for Augmented Spaghetti

It is powered by a CMS with an editor that allows creatives to easily build new, magical interactive experiences from their existing back catalogue without technical expertise.

“Two Bulls understood instantly what we wanted to achieve and relentlessly drove towards that goal.”

A picture of Baz Palmer
Baz Palmer
Co-Founder and CEO

How we helped WeYo.

  • Strategy & Delivery
  • Research
  • Stakeholder Workshops
  • Product Strategy
  • Launch Planning & Release
  • Measurement & Analytics
  • Creative
  • User Experience Design
  • Visual Design
  • Art Direction
  • Motion Design
  • Engineering
  • Rapid Prototyping
  • Data Modeling
  • Full-stack Development
  • Usability Testing
  • CMS Development

Results