Problem

Way back in 2009, hospitality point-of-sales systems were dominated by a couple of major players with outdated technology and complicated sales networks.

Opportunity

Two Bulls recognized how vulnerable they were to disruption and moved quickly to develop our own competing product in partnership with domain experts. Breadcrumb was born. It was the world’s first iPad powered POS system, released years before Square and Paypal developed competing products.  Breadcrumb quickly became a leader in the POS space and was acquired by Groupon in 2012. It now powers thousands of venues throughout North America.

01.

A Disruptive Idea

03.

Designing
the Experience

02.

Raising the Capital
from Networks

04.

Engineering
Excellence

05.

Managing
Deployment

06.

An Exit Partner

How we helped Breadcrumb.

  • Strategy & Delivery
  • Product Ideation
  • Business Plan & Modeling
  • Go-to-marketing
  • Creative
  • UI / UX Design
  • Art Direction
  • Visual Design
  • Creative Direction
  • Branding, Name, Logo
  • Engineering
  • System Architecture
  • Software & Hardware Prototyping
  • Front-end Development
  • Back-end Development
  • 3rd Party Hardware Integration
  • PCI-Compliant cloud architecture