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Sullivan, Two Bulls announce joint venture

Oct 25, 2011

NEW YORK, NY, Oct 24, 2011 (MARKETWIRE via COMTEX) -- Sullivan, a brand engagement firm based in New York, has entered into a joint venture agreement with Two Bulls, an acclaimed developer of immersive mobile experiences. With Two Bulls, Sullivan is able to offer an industry-leading level of digital capabilities and expertise for its growing client roster, including Liquidnet, NYU Stern School of Business, Human Rights Watch, BlackRock, American Express, Bank of America and Charles Schwab.

"We're very excited to combine the digital and mobile expertise of Two Bulls with our existing capabilities to deliver a more advanced level of counsel and execution for our clients," said Barbara Apple Sullivan, Founder and Managing Partner, Sullivan. "By incorporating technology into the client's ongoing brand strategy, Sullivan and Two Bulls will develop digital experiences that are more robust and engaging for the end-consumer."

"At Sullivan, we believe that digital technologies offer brands entirely new opportunities to engage with their customers," added John Paolini, Executive Creative Director and Partner, Sullivan. "Bringing Two Bulls on board will push us to think differently about media and enable us to bring new ideas to life for our clients."

As part of Sullivan's joint venture with Two Bulls, Noah Harlan has joined as Managing Director of Digital Insight. In his new role, Harlan is responsible for digital strategy and back-end development of all digital tools. Harlan has an extensive background creating and producing media content across nearly every platform for major global brands such as Wrigley's, Victoria's Secret, Telia Sonora and Sesame Workshop. Harlan has also produced six acclaimed feature films, winning an Emmy Award in Advanced Digital Interactivity.

"Sullivan has been a leader in the brand engagement space for more than 20 years and I look forward to bringing the digital capabilities of Two Bulls to bear for their diverse client list," said Harlan. "It is unusual to have a firm as immersed in the digital side as Sullivan, and I believe together we will be able to elevate the technology conversation to the strategic level and continue to set both Sullivan and its clients apart from the competition."

About Two Bulls

Two Bulls is an immersive content development company. With a focus on mobile, they develop the innovative technology that powers engaging experiences for people of all ages across a broad range of platforms. Fusing commerce, art and technology, Two Bulls is a transmedia specialist and acclaimed and recognized innovator in their field. They develop a mixture of proprietary projects, joint ventures, and custom solutions for brands and businesses. Apps developed by Two Bulls have been downloaded millions of times by users around the world and have received a broad range of international awards.

About Sullivan

Sullivan is a multi-disciplinary brand engagement firm dedicated to connecting customers to brands at the very moments they are likely to make decisions. The agency's capabilities span all aspects of strategy, design, and delivery, across traditional and digital media. Sullivan boasts relationships with many blue-chip for-profit and not-for-profit clients including American Express, BlackRock, Charles Schwab, Citibank, Human Rights Watch, NYU Stern and UC Berkeley. By translating a company's brand promise to specific products and services and across all touchpoints, Sullivan bridges the gap left by high level branding firms and traditional advertising agencies.

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