Augmented reality transports kids into Sesame Street
Sesame Street + Weyo
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As the iconic children’s program approached the big 5-0, the folks at Sesame Street started thinking big. They didn’t want to simply invite their audience to just watch some anniversary festivities, they wanted to transport people into a celebration alongside all their favourite characters. Augmented Reality offered a compelling solution. They partnered with Weyo and Two Bulls/DEPT® to get the job done.
Together we designed Sesame Street Yourself, an app that uses AR technology to transform people’s faces—and facial movements—into animated versions of Sesame Street characters. Kids can interact and play with the likes of Bert, Ernie, Elmo, and Cookie Monster. Two Bulls/DEPT® built the engine for these AR masks, along with a fully customised content management system that allows Weyo to manage all aspects of the app, including masks, costumes, songs, and games.
Sesame Street first came on the scene in the US over 50 years ago and has since become an international staple of children’s education. Now, Sesame Street Yourself lets kids everywhere— including the kid in all of us—become a part of that world. The app was the People’s Choice and Gold Telly winner in 2020, Forbes 2019’s best AR app for children and featured as part of Apple’s showcase event, WWDC, that year. Since launch, it’s been Apple’s “App of the Day” multiple times around the world, including the USA, UK, and Australia.
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