A new digital approach for Oddbods, the animated YouTube sensation

Kids development is vastly accelerated when they’re in their preschool years. This is also a time in which they learn many social cues while enjoying screentime with the TV and the internet. Enter Oddbods, a show created by One Animation. It features a group of animated characters that show kids how to build relationships and develop confidence in themselves. Even though Oddbods has over 20 million international YouTube subscribers, One Animation wanted to find new and innovative ways to reach their audience. In an effort to build an experience with distribution outside of YouTube, they partnered with us and our colleagues at Weyo.

We made daily routines fun and engaging with augmented reality.

The Oddbods help kids build confidence in themselves by teaching them how to deal with everyday situations. We built an app that focuses on very basic, everyday things like washing hands, brushing teeth and going to bed—except, of course, we made them fun. Oddbods Oddlife is designed around our custom-built AR facial tracking. In the app, kids can put on a virtual mask and become an Oddbod. They’re invited to play interactive games, join singalongs, and perform their tasks alongside their favorite Oddbod friends.