How to light up an audience with the power of shared experience

Product / Hurdl

Today’s audiences have learned to tune out mass marketing messages that aren’t meant for them. Hurdl found a way to break through.

Gone are the days of traditional advertising at live events. Images on the jumbotron, banners in the rafters and sponsors at concession stands will soon be supplanted by more efficient, digital modes of communication. Just ask the folks at Hurdl, a company with a vision for the future of marketing to live audiences. Hurdl believes that in order to effectively engage with an audience at a live event, you need to know exactly who’s out there—and then you need to speak with each person directly. Though the idea may seem straightforward, the execution presents a number of highly nuanced technical challenges. For solutions to those challenges, Hurdl came to Two Bulls.

An SMS CRM that initiates text conversations between fans and their favorite brands. 

Hurdl gives fans the ability to participate digitally in real life events. Fans are incentivized by potential access to perks like free merchandise or backstage passes. As they opt in using Hurdl’s PIXL LED wearable wristband, Hurdl’s patented technology—optimized by Two Bulls—captures an unprecedented amount of audience information and feeds it into a custom-built CRM. The platform’s cloud-based SMS technology then uses the recently acquired data to create personalized, ongoing SMS conversations with fans as they enjoy the show. Messages go directly to the participant’s phone, just like a text from a friend.


Results

Hurdl is the only technology that rapidly onboards fans at scale at live events.  

Two Bulls was actively involved in onboarding audiences at major shows for Matoma, The Struts and World Wrestling Entertainment (WWE). In each case we created enhancements in the backend that have helped the platform deliver the most uniquely personal data set in the live events industry, providing direct access to demographic data in a way that lets brands develop personal relationships with their customers. And fans are fully on board—Hurdl has seen audience adoption rates as high as 87%. That’s why Hurdl is the market leader in live event data capture and personalized SMS marketing.

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