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What a wonderful kind of play.

WGBH x PBS Kids

Once upon a time, WGBH approached Two Moos/DEPT® to create an interactive episode with their long-running show, Arthur. After some ideation, we decided the best course of action was to put the decisions in the hands of our users to craft the stories they wanted to watch.

Our Work

Together with WGBH, we crafted an interactive play of the popular fable Cinderella. Starring all of your favourite Arthur Characters, you can cast, direct and choose the costumes throughout the entire tale creating memorable along the way. Faithfully follow the tale of Cinderella and Prince Charming or choose another path with Astronaut Cinderella and Prince Bot 5000. Either way the choice is yours!

The results

Since launch the game has sparked a fanbase and has been featured on PBS kids app.