Saatchi & Saatchi
We partnered with Saatchi & Saatchi, OPSM and Melbourne University's Department of Vision Sciences to make the world's first interactive children's story that doubles as an eye health test for kids.
Two Moos developed the app, adapted from the physical book illustrated by Kevin Waldron. The app is designed to be read alongside a physical pirate kit, worn by children as their parent conducts a series of eye tests woven into set points in the narrative.
The Therapeutic Goods Administration of Australia approved the book in a world-first combination of children's book and certified eye test. The campaign, including the app, went on to win over 100 awards and in 2016 was named the world's best marketing campaign, according to the annual Warc 100 rankings.