The designers and developers at Two Moos have years of experience producing content for major kids brands, from award-winning Sesame Street apps to innovative projects like Blokify, a 3D printing app for kids. It’s rare to find specialists in children’s content housed with technology experts. Now this talented team will be operating under the Two Moos brand in Berlin, Melbourne and New York.
“The industry is quickly evolving,” says Joey Egger, Executive Producer at Two Moos. “To take advantage you need expert knowledge of emerging technologies paired with experience in children’s content production. We're perfectly placed to service those requirements.”
It’s true the children’s space has seen an explosion of activity, from upstart app creators unsettling existing brands, to Amazon and Netflix ramping up the distribution and production of children’s content. Google’s recent purchase of kids app maker Launchpad Toys and rumors of a dedicated kids channel on YouTube have added to the momentum.
“Now we're expecting a trend towards convergence,” says Egger. “Kids love apps, but they still love traditional broadcast content too. A big question now seems to be how to combine those two.”
Two recent projects by the team hint at that future. Abby’s Fairy Rock, showcased at CES and GDC in 2013, is a second screen gaming prototype for preschoolers. The project combines tablet and television experiences, so while Abby plays with her band on the television, the child is taught to play along using their tablet at home. Another stunning project is Grover’s Block Party. This project took children’s traditional play behavior with toys and turned it into an interactive tablet experience. It is well worth watching this demo video to see the results.
Whatever the future may hold, the team at Two Moos are well prepared for the challenges. They have significant experience on a startling array of emerging technologies (second screen experiences, augmented reality, 3D printing and Internet of Things devices) and across all major platforms (iOS/Android/Windows). They've won awards from Caples to Cannes.
“We're a unique combination,” says Egger. “We love the art of creating great children’s content. We love the challenge of combining it with emerging technologies. We just love what we do … and of course we have award winning apps to prove it.”