We're very excited to announce the availability of GroceryRun.com.au for iPad and iPhone, a revolutionary new grocery shopping experience for your mobile device. On the web GroceryRun.com.au, part of the Catch Group, has been successfully operating for the past year and offers discounts for consumers of up to 80% on name brand products from shampoo to chocolate.
"We have tried to make a retail experience that surprises and delights the shopper. The iPad app pushes the boundaries beyond what people expect when browsing online stores. Subtle things like gravity and animations actually make it fun to grab a product and throw it into your shopping cart - it's so tactile. It feels like a game.", says John Cameron, who managed the development of the app.
While products sway back and forth on their hooks as you move your iPad, intuitive tap, flick and swipe gestures let you quickly view product details, search for your favourite items or add products directly to the shopping cart ready for a fast and easy checkout. Grocery Run is unique in that it incorporates gamification into the shopping experience. Blending coupons, rewards, visual payoffs and deep interactivity into the shopping experience, Grocery Run blurs the lines between e-commerce and game to produce a truly magical and addictive shopping experience.
"We've had the pleasure to work with an incredibly adventurous client. Catch is Australia's top e-commerce group with some very established products, so it's pretty special how innovative and creative they allow us to be. They've built a business on doing things better - they're willing to take risks and really break barriers. We hope this new iPad app lives up to that tradition."
GroceryRun.com.au for iOS is now available as a free download from the App Store - and is currently the #1 Lifestyle App in Australia.