Last night in at the World Mobile Conference in Barcelona Two Bulls' co-founder James Kane was on hand for GSMA's announcement that we had won the Coca-Cola Coke Zero Brand App Challenge! James also got to pickup a check for $10,000 (he's still working out how to fit it in the overhead compartment for the flight home). Two Bulls submitted the "Happiness meets Appiness" proposal to turn Coke machines into game portals using augmented reality. From the release:
"There were some fantastic apps submitted across all three Mobile App Challenges and these winners truly represent the most creative and innovative developer minds," said Michael O'Hara, chief market officer, GSMA. "We are delighted to be able to work with such forward-thinking partners and sponsors who value and realise the power of mobile."
Two Bulls is thrilled to receive this award and wish to thank everyone at GSMA and Coca-Cola.
"We're not sure how James got them to make the check out to him personally..."